Press
Media kit, brand assets, and press inquiries. SOE in the news.
What SOE is
Story of Entrepreneur (SOE) is a founder platform built around a 6 Worlds architecture: Chronicles (stories of founders who have been through it), Playroom (the structured playbook for the founder's journey), The Mind (mental health and the founder's inner life), Signal (the weekly dispatch on the founder ecosystem), Workshop (the thinking tools and frameworks), and Shadow Partner (the AI partner for real-time guidance). The platform also includes SOE Pro (the membership product) and The Arena (the community of founders who meet in person and online). SOE is based in India, with a global audience of founders who are building companies across sectors and stages.
Brand assets
The SOE brand is built around a visual language that reflects the editorial nature of the platform: understated, considered, and confident. The primary typeface is the display serif used for all headings, paired with a clean sans-serif for body text. The colour palette is built on a warm cream background, a deep near-black for text, and a single accent colour: brick red - used sparingly for emphasis and interaction. The logo is the full wordmark in the display typeface, with the companion mark: a small geometric icon: for use at smaller sizes.
The brand assets: logo files, colour specifications, typography guidelines, usage rules are available on request. Send a message through the contact form and the team will share the relevant files. The team asks that the brand assets be used respectfully and in alignment with the platform's values. SOE does not sponsor content that is sensationalist, clickbait, or misaligned with the founder community's interests.
Press contact
For press inquiries, interview requests, or media collaborations, the best contact is through the contact page. The team responds to press inquiries promptly and is happy to provide quotes, data, founder connections, and access to the platform for feature stories. The team does not issue press releases. Every piece of communication is written in the SOE voice. Considered, honest, and focused on substance over spectacle.
Editorial covenant
The platform does not maintain a press archive. The way a publication is covered is a lagging indicator of the work, not the work itself. What follows is the editorial policy that governs how SOE engages with the press: what the platform does, what it does not, and what it expects in return.
- Covenant 01
We do not issue press releases
Every piece of communication is written in the SOE voice. Considered, honest, and focused on substance over spectacle. If a journalist needs a quote, we will respond promptly. If they need a press release, we will not.
- Covenant 02
We do not pay for coverage
Sponsored content is labelled as such. Editorial coverage is editorial coverage. The two do not blur on this platform.
- Covenant 03
We do not chase headlines
The publication runs on its own timeline. Funding announcements, founder interviews, and product launches are covered because the editors believe they matter, not because they trend.
- Covenant 04
We welcome corrections
If a piece of coverage misquotes the platform, misattributes a story, or gets a fact wrong, we ask that the publication issue a correction. We will do the same. Errors are part of the work. Dishonesty is not.