A letter on Sunday mornings, archived.
The archive of every dispatch we have sent. You can read them here, or have them arrive quietly on Sundays.
Read the work that is already here.
The Dispatch is one way SOE publishes. The canonical Knowledge library is the deeper archive: founder experience, questions, frameworks, guides and practical material connected to real problems.
When Should a Founder Shut Down a Business? A Responsible Decision Guide
Recognize when a business has a credible recovery path and when continuing increases harm to employees, customers, creditors, and the founder.
Whitney Wolfe Herd and Bumble: Positioning a Product Around a Specific Social Problem
A memorable interaction rule creates a promise that must be tested against real user outcomes.
How to Collect Overdue Business Invoices Without Burning the Relationship
Kiran Mazumdar-Shaw and Biocon: Building Credibility in a Science-Intensive Industry
A promising scientific result is not yet a repeatable, approved or accessible product.
Ratan Tata: The Difference Between an Ambitious Product Idea and a Viable Business
Customers buy the full meaning and cost of ownership, not the product brief alone.
Levi Strauss and Jacob Davis: How a Customer’s Fix Became a Product Category
Davis identified a product failure; Strauss brought supply and distribution capabilities that helped the solution scale.