PRICING.
A price is a sentence about how you see the work.
Pricing sits at the intersection of value, courage, and clarity. The price you charge is the sentence you write about your work, your buyer, and the relationship between the two. This chapter is about writing that sentence well, and then defending it calmly.
Where are you stuck?
Pick one or more. The chapter below will narrow to only what helps.
- Q · 01
How do I design pricing tiers?
Good tiering lets people enter at their comfort and climb to what they need.
- Q · 02
When should I discount?
A discount is a message. Make sure it says what you intend.
- Q · 03
How do I price for value instead of hours?
The buyer is not paying for your time. They are paying for the outcome they can see at the end.
If you're reading this, you're probably also thinking about -
- Negotiation
How do I hold the price without losing the deal?
Would you like a hand with the through-line?
Own Your Narrative is a private practice that holds the through-line across everything you say about pricing for a year at a time.
Explore Own Your Narrative →Save what matters. Build your own pricing playbook.
Every article, framework, and template in this chapter can be saved to your Notebook. Later, the Companion will learn from what you kept.
Open your Notebook →