← The Journey
Revenue
I need my first customer
How do I get my first paying customer?
Revenue · The Journey
What SOE has for this problem
Start with what is actually available.
essential · 6 min
First Customer
Not a launch. Not a funnel. One person deciding your work is worth paying for.
framework · 5 min
ICP Canvas
A one-page canvas for describing the exact person your work is for.
story · 10 min
Finding First Customer
A two-week window that changed the shape of a business.
question · 4 min
How do I get my first customer?
One person, one problem, one payment.
question · 6 min
How do I write a cold email that gets replies?
A specific, generous note with a small ask at the end.
template · 8 min
Cold Email
A practical cold-email drafting and review template built around research, relevance, a small ask and respectful follow-up.
guide · 5 min
How to Get a First Customer Without a Perfect Product
The first customer can teach a founder what the product actually needs to become.
guide · 4 min
How to Structure a Paid Pilot That Teaches You Before You Build More
A strong paid pilot has one customer problem, a defined outcome, narrow scope, clear timing and explicit learning questions. The payment matters, but the learning matters too.
What comes next
Related problems