← The Journey
Growth
I am scaling but the customers are wrong
How do I grow the right way when the wrong customers are coming in fast?
Growth · The Journey
What SOE has for this problem
Start with what is actually available.
essential · 5 min
Getting Customer Fit Right
Wrong customers are worse than no customers. They cost you time, money, and the reputation you are trying to build.
framework · 4 min
Customer Fit Model
A model for identifying, measuring, and improving your customer fit over time.
guide · 5 min
Scaling the Wrong Customers Makes the Business Harder
More customers do not automatically mean better growth. When the wrong segment dominates, sales, onboarding, support, and product decisions can all become harder.
guide · 4 min
What to Do When Growth Is Bringing the Wrong Customers
More customers can expose a positioning problem when acquisition grows faster than customer fit.
guide · 4 min
How to Spot Customer Mismatch Before Acquisition Scales It
Look for customers whose buying reason, use case, support needs or economics differ from the segment the business is built to serve before adding acquisition volume.
What comes next