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Growth

I am not sure I have product-market fit

How do I honestly assess whether the market is ready for what I am building?

Growth · The Journey
What SOE has for this problem

Start with what is actually available.

guide · 6 min

How Should a Founder Assess Product-Market Fit?

Product-market fit is a pattern of customer behavior, not a badge a startup earns once.

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framework · 4 min

Customer Fit Model

A model for identifying, measuring, and improving your customer fit over time.

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guide · 5 min

Product-Market Fit Is Not a Feeling: Test Retention Before You Scale

Growth can hide weak product-market fit. Before adding more acquisition, test whether the customers you already have keep returning, paying, and getting value.

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guide · 5 min

When Should a Founder Stop Adding Features and Fix the Core Problem?

A long feature list can hide an unclear customer problem.

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guide · 13 min

When Should You Pivot or Persevere? A Practical Evidence Test

How founders can distinguish a real business-model signal from a bad experiment, sunk-cost thinking, or temporary discomfort before changing direction.

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guide · 8 min

Which Customer Requests Should You Actually Build?

A practical way to separate a useful customer signal from a one-off request before it bends your roadmap.

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guide · 8 min

When a Customer Request Should Not Become a Feature

Customer requests are evidence, not instructions. Before a founder commits a sprint, test the request against the problem, behavior, buyer, economics, and product direction.

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guide · 4 min

How to Use Retention Evidence to Distinguish Product-Market Fit From Initial Excitement

Use repeat usage, retention and sustained customer demand to test whether customers continue to value the product instead of treating launch enthusiasm as proof of product-market fit.

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What comes next