I don't know what to charge
How do I set prices that cover costs, reward good work, and make buyers comfortable?
Start with what is actually available.
Setting Prices
Pricing is the sentence you write about your work. Write it well, and the right customers agree with you. Write it poorly, and the wrong ones do.
Pricing Calculator
A calculator that helps you set prices that cover costs and reward the work.
Price From the Economics of the Work, Then Test the Buyer Response
A founder should not choose a price from competitor anxiety alone. Start with the economics of delivery, then test whether the market accepts the value proposition.
Price From Customer Value, Then Test the Ceiling
A defensible startup price is not the number that feels fair to the founder. It is a testable exchange between customer value, willingness to pay, cost, and market context.
Cost-Plus vs Value-Based Pricing: What Each Method Is Actually Good For
Use cost-plus when cost visibility and a predictable markup solve a real commercial problem. Use value-based pricing when customer outcomes and alternatives provide enough evidence to estimate value. The methods answer different questions.