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Revenue

Negotiation

How do I hold the price without losing the deal?

Revenue · The Journey
What SOE has for this problem

Start with what is actually available.

guide · 4 min

Hold Your Price Without Turning Every Deal Into a Fight

A founder can protect price without becoming rigid by separating the number from scope, terms, risk and alternatives.

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guide · 6 min

Stop Discounting: Trade Terms Instead of Giving Margin Away

Founders often negotiate price when the real negotiation is about scope, speed, risk, payment timing, or commitment.

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guide · 2 min

Negotiation Starts With Variables, Not a Lower Price

A buyer's price request can signal budget, risk, scope or timing—not necessarily a permanent price cut.

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guide · 5 min

How to Negotiate Without Discounting First

A concession should change the deal, not simply reduce the amount paid.

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guide · 4 min

How BATNA and a Reservation Point Keep Founders From Negotiating From Fear

Define the best realistic alternative and the point at which a deal becomes worse than that alternative before negotiating. This gives the founder a decision boundary instead of relying on pressure in the room.

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question · 2 min

What Should a Founder Ask a Potential Acquirer Before Signing an LOI?

A founder diligence question set for evaluating an acquisition buyer beyond headline price, including strategy, funding, integration, team continuity and the founder's post-close role.

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guide · 9 min

How to Negotiate Supplier Payment Terms When Your Business Is Small

Improve working capital through credible forecasts, evidence of payment reliability, and a deal structure that does not transfer unmanageable risk to the supplier.

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What comes next