← The Journey
Starting Out
I am not sure now is the right time
How do I know when to start, and when to wait?
Starting Out · The Journey
What SOE has for this problem
Start with what is actually available.
essential · 4 min
Starting at the Right Time
There is no perfect time. There is only the time when you have done enough preparation to know that starting now is better than starting later.
framework · 4 min
Risk Reversal
How to design your offer so the first customer feels safe saying yes.
question · 4 min
Should I start now or wait?
The readiness test that tells you whether you have enough to begin.
guide · 6 min
Do Not Wait for the Perfect Launch: Define the Evidence You Need First
The right launch time is not a calendar date. It is the point at which the core value works, the learning goal is clear, and the next customer behavior can test your biggest assumption.
guide · 4 min
What Evidence Says It Is Time to Launch Instead of Waiting?
Launch when the evidence needed for the next decision can only be collected through real use or purchase, and the remaining risk is acceptable for the stage.
What comes next