Should I increase prices?
You suspect you're underpriced. The question is not whether - it's how, and when.
Price is a sentence you write about the work. Raise it carefully, and the market will hear it.
Read and think freely. Sign in only when you want to save private work.
Start with the problem this decision is trying to resolve. Only canonically mapped, approved Knowledge appears.
Revisit JourneyHow do I price without undervaluing my work?
A practical test for deciding when a customer request should be standard work, re-scoped, re-priced, treated as an experiment, or declined.
A calculator that helps you set prices that cover costs and reward the work.
Pricing should change when evidence about value, economics, or customers changes.
A method for pricing that respects both your work and their budget.
The shape of an offer that answers the question a buyer is actually asking.
Decide once, then defend the number calmly.
The proposal he sent, the price he wishes he'd charged, the lesson he keeps.
A method for pricing that respects the work and the buyer.
Standardize an offer when repeated customer work contains a stable core problem, repeatable delivery and enough demand to justify a clearer scope. Custom work remains useful when the business is still learning or the value genuinely varies materially.
How to structure offers so buyers can enter at their comfort and climb.
A practical proposal template connecting the client problem, proposed work, deliverables, scope, pricing, assumptions and next step.
What is actually happening?
Frame the problem before arguing for an answer.
Which lenses deserve a deliberate pass?
Frameworks are prompts, not answers. Mark a step only after you have worked it through.
What do you actually know?
Evidence is not advice. This panel is intentionally empty when the canonical system has no approved evidence.
How do I price without undervaluing my work?
A practical test for deciding when a customer request should be standard work, re-scoped, re-priced, treated as an experiment, or declined.
A calculator that helps you set prices that cover costs and reward the work.
Pricing should change when evidence about value, economics, or customers changes.
A method for pricing that respects both your work and their budget.
The shape of an offer that answers the question a buyer is actually asking.
Decide once, then defend the number calmly.
The proposal he sent, the price he wishes he'd charged, the lesson he keeps.
A method for pricing that respects the work and the buyer.
Standardize an offer when repeated customer work contains a stable core problem, repeatable delivery and enough demand to justify a clearer scope. Custom work remains useful when the business is still learning or the value genuinely varies materially.
How to structure offers so buyers can enter at their comfort and climb.
A practical proposal template connecting the client problem, proposed work, deliverables, scope, pricing, assumptions and next step.
What has to be true?
Name the beliefs carrying the decision.
What are the real choices?
Include waiting, doing nothing or changing the question when those are real choices.
What matters enough to change the answer?
Write criteria before using a scoring tool so the math serves your judgment.
| Criterion | Option A | Option B | Option C |
|---|---|---|---|
Weight:3 | |||
Weight:3 | |||
Weight:4 | |||
Weight:4 | |||
Weight:3 |
The first approach you are considering
The second approach you are considering
A third alternative worth evaluating
What are you willing to give up?
Make the exchange visible instead of pretending every option wins.
How severe is the downside - and how reversible is it?
Separate risk severity from reversibility.
What do you believe after looking at all of it?
SOE does not choose. You do.
What are you deciding?
Choose a leaning and write the sentence you can stand behind.
What will tell you whether this was a good decision?
Define what you will revisit so hindsight does not rewrite the record.