← The Journey
Revenue
I need better pricing
How do I price without undervaluing my work?
Revenue · The Journey
What SOE has for this problem
Start with what is actually available.
essential · 4 min
Pricing
A method for pricing that respects both your work and their budget.
framework · 4 min
Pricing Ladder
How to structure offers so buyers can enter at their comfort and climb.
framework · 5 min
Offer Canvas
The shape of an offer that answers the question a buyer is actually asking.
story · 5 min
Pricing Mistake
The proposal he sent, the price he wishes he'd charged, the lesson he keeps.
question · 10 min
How do I price?
A method for pricing that respects the work and the buyer.
question · 4 min
How do I raise my prices?
Decide once, then defend the number calmly.
template · 7 min
Proposal
A practical proposal template connecting the client problem, proposed work, deliverables, scope, pricing, assumptions and next step.
template · 5 min
Pricing Calculator
A calculator that helps you set prices that cover costs and reward the work.
What comes next
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