The Author
SOE Team
4 pieces on Story of Entrepreneur. Long-form only. Edited slowly.
Latest
Reinvention - March 2026
This week, a founder explains why she shut it down.
After six years and forty-one employees, Maren Olsen turned the key for the last time. She wants to be clear: it was not a failure. It was an ending.
22 min read
All pieces
- Build - February 2026
The workbench years.
A small-batch furniture maker on the decade he spent before anyone called him a founder, and why he is suspicious of the word now.
16 min read - Scale - February 2026
The lamp was still on when I left.
A late-stage founder on the night her co-founder resigned, the silence in the office that followed, and the spreadsheet she could not bring herself to close.
19 min read - Sell - January 2026
Standing in the doorway of the second one.
He sold his first company at fifty-two. He opened the second a year later, smaller, on a quieter street. A conversation about what is left to prove.
14 min read