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Est. MMXXVI · Issue 01
Story of Entrepreneur
Playroom · Co-Founder

Partnership Designer

Align on values, calculate equity split, draft a founders agreement, and define your communication charter. Build a partnership that lasts.

Values alignment

Rank each value from 1-5 for each founder (1 = not important, 5 = essential). Compare rankings to find alignment and differences.

Growth at all costs
Sustainable, profitable growth
Social impact over profit
Maintaining control
Speed and agility
Quality and craft
Work-life balance
Financial independence
Building a lasting legacy
Innovation and experimentation
Equity split calculator

Input each founder's role, time commitment, and investment to calculate a fair split.

Founder A
38%
No role defined
Founder B
62%
No role defined
Standard vesting: 4 years with 1-year cliff. Both founders should have the same vesting schedule. Include a founder buyback clause (typically 30-90 days to buy back unvested shares at fair market value).
Founders agreement builder

Work through each section with your co-founder. Be specific - vague agreements create conflict later.

Roles & responsibilities

What is each founder's role and what are their key responsibilities?

Be specific. Define ownership of product, sales, operations, hiring, and strategy.

Equity & vesting

What is the equity split and vesting schedule?

Standard: 4-year vesting with 1-year cliff. Include a founder buyback clause.

Decision-making

How will major decisions be made?

Define which decisions require consensus, which can be made individually, and how to resolve deadlocks.

Commitment level

What is each founder's expected time and financial commitment?

Full-time vs part-time, salary expectations, personal investment.

Exit & separation

What happens if a founder wants to leave?

Vesting consequences, buyback terms, non-compete, notice period.

Conflict resolution

How will disagreements be resolved?

Direct conversation first, then mediation if needed. Define escalation path.

Decision matrix

Define who decides what. Ambiguity here causes more co-founder conflict than anything else.

DecisionFounder A decidesFounder B decidesConsensus requiredCEO decides
Hiring key roles
Pricing changes
Pivoting direction
Fundraising
Exit decision
Large spending (>$10K)
Communication charter

Agree on how and when you will communicate. Consistency prevents surprises.